About This Device
The TU-BFA4-0300C7C-GN bundles the Cradlepoint E300 enterprise branch router with a 4-year NetCloud Enterprise Branch Essentials + Advanced subscription, so hardware, licensing, support, and warranty arrive on one purchase order and renew on one date. This is a Trade Up SKU: Ericsson's trade-in pricing for organizations replacing legacy or competitive edge hardware — confirm program eligibility with your account team before ordering. This is the Americas configuration of the bundle.
The integrated LTE Cat 7 modem is rated for up to 300 Mbps of downlink throughput and pairs with dual SIM slots, so you can load a primary and a backup carrier and let the device fail between them automatically. An integrated Wi-Fi 6 (802.11ax) radio serves local clients, so one box covers both the WAN link and nearby wireless devices.
On the management side, NetCloud provides zero-touch provisioning, remote configuration, real-time health and usage visibility, alerting, and API access from a single cloud console — one administrator can run hundreds of sites without leaving the NOC. The Advanced tier layered on top extends the platform with additional security, networking, and visibility capabilities beyond the Essentials baseline.
It is a strong fit for retail branches, restaurants, clinics, and distributed offices that want enterprise routing, security, Wi-Fi 6, and cellular WAN in one cloud-managed box. The bundle delivers the E300 unit and activation of the 4-year subscription; Cradlepoint hardware carries warranty coverage for as long as the NetCloud subscription stays active, so the whole package is covered end to end for the full term.